History of Microsoft's Slogan
Microsoft's slogan was used on the 1987 Microsoft logo. Slogans include "Making it easier.", "Where do you want to go today?", "Your potential. Our passion." and "Be what's next." These slogans were used on some advertisements and idents. By 2012, Microsoft has forfeited to create a new slogan their current Microsoft logo. Their only slogan was their company name.
Making it easier (1987-1994)
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This is Microsoft's first slogan ever made using the 1987 Microsoft logo. This slogan also became Microsoft's first advertising slogan. This depicts the slogan been placed under the 1987 Microsoft logo. This slogan was debuted in the Windows 3.1 television advertisement.
Where do you want to go today? (1994-2002)
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Microsoft released another slogan which was called "Where do you want to go today?". This was another advertising slogan after its first slogan. This slogan was now placed inside an extremely wide rectangle, using a san-serif font on their slogan. This slogan was debuted in Windows 95 advertisements. This slogan was also used in a Windows 98 advertisement in the red bold text without the 1987 Microsoft logo. Their 1987 Microsoft logo was only displayed at the end of the television advertisement, which means the 1987 Microsoft logo and their 1994 slogan were separated. This slogan can be translated into the belonging languages on Windows 95 advertisements.
Your potential. Our Passion. (2002-2011)
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Microsoft unveiled another slogan which was called "Your potential. Our passion." It was placed on top of the 1987 Microsoft logo until 2006, it was now placed under the 1987 Microsoft logo. This slogan position is the same just like the slogans, "Making it easier" and "Where do you want to go today?". This slogan was debuted in the advertisement of this slogan.
Be what's next. (2011-2012)
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Microsoft unveiled another slogan after their previous slogan. There's another version of this slogan with another short-long lived modified 1987 Microsoft logo in 2011. This slogan was debuted in some Windows 7 television advertisements. Until 2012, Microsoft attempted to forfeit to create a new slogan for its current 2012 Microsoft logo.
